Program Puts WEG Tickets in Hands of Creative Kids
Lexington, KY, USA
Alltech is handing the reins over to creative elementary students in Fayette, Jessamine, Scott, and Woodford County schools. The Alltech Creative Scholar Program, initiated today, will award students with general admission tickets to the Alltech FEI World Equestrian Games.
"Ask any child, and they can identify with the Olympics and the Super Bowl. Ask them about the Alltech FEI World Equestrian Games occurring in their own backyard, and they are not as sure," said Dr. Pearse Lyons, president and founder of Alltech. "The Alltech Creative Scholar Program is about education, creativity, and fun. We want kids to understand what's coming in less than 200 days - the 'Olympics' of equestrian sport with an estimated worldwide television viewership of 460 million, which is five times the average viewership of the Super Bowl."
Participating elementary schools in Fayette, Jessamine, Scott, and Woodford counties are being given a general admission ticket allotment based on the size of their student body. Students will be asked to do a creative project on an equine or Alltech FEI World Equestrian Games-related topic, and teachers will determine the distribution of the tickets.
"This project is an excellent way to involve elementary school students in the Alltech FEI World Equestrian Games," said Lisa Gross, spokesperson for the Kentucky Department of Education. "The Games provide many opportunities for learning, whether in the classroom or at the events themselves. The added incentive of free admission is sure to bring out these students' creativity and sharpen their knowledge of this international event."
The Alltech FEI World Equestrian Games 2010 will define a new chapter in the history of the World Equestrian Games as the first time the Games have been held outside of Europe and the first time that all competition events will be held at one location - the 1,200 acre Kentucky Horse Park. The 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.
Like the Olympics, the World Equestrian Games are held every four years and are the world championships for the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Previous host cities include Stockholm, The Hague, Rome, Jerez, and, most recently, Aachen.
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