Land Rover Continues Support Of Equestrian Sports As Presenting Sponsor Of The Rolex Kentucky

Land Rover North America is continuing its longstanding support of the United States Equestrian Federation (USEF) and equestrian sports by returning as Presenting Sponsor of the Rolex Kentucky Three-Day Event.

The 2014 Rolex Kentucky Three-Day Event Presented by Land Rover returns to the Kentucky Horse Park in Lexington,

Allison Springer (USA) and Arthur
Allison Springer (USA) and Arthur at the Rolex Kentucky Three-Day Event
Photo: StockImageServices.com

Kentucky, April 24-27. America’s only Four Star Three-Day Event, “Rolex Kentucky” is one of the world’s most prestigious equestrian competitions and features the world’s best horses and riders vying for their share of $250,000 in prize money as well as a shot at the $350,000 Rolex Grand Slam of Eventing. Aside from the competition, the event features exquisite shopping in the Sponsor Village and International Trade Fair with almost 200 booths and tents displaying designer clothing, artwork, gifts, sport clothing, horse-related items, event souvenir items and much more.

As part of its sponsorship, Land Rover will also be title sponsor of the “Land Rover Tailgate” and presenting sponsor of the NBC telecast of the Rolex Equestrian Championships Presented by Land Rover. It will also renew the “Land Rover Best Ride of the Day” program initiated last year that honors the top U.S. rider who comes closest to the optimum time on the cross country course with no jumping penalties. The winner is awarded a 24-month lease of a 2015 Range Rover Evoque.

“Land Rover has demonstrated a strong commitment to equestrian sports in the U.S. and internationally,” said USEF CEO John Long. “Their support has had a significant impact on our teams’ ability to succeed in international competition and on the continued growth in interest in equestrian sports in this country.”

“Two of the most popular attractions at our event in recent years have been the Land Rover Tailgate and Land Rover’s off-road test drive area,” said Darren Ripley, president of Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event. “Their involvement has greatly enhanced our event and we thank them for their continued support.”

For the fourth consecutive year the Rolex Kentucky Three-Day Event Presented by Land Rover will offer tailgating on the grounds of the Kentucky Horse Park for attendees to the equestrian competition. Land Rover will host its third annual “Land Rover Tailgate Challenge” on Saturday, April 26, and will award an extensive prize package to the most creative, best-decorated and best-catered Land Rover tailgate party.

“Land Rover has a long established connection with the equestrian community and as a company we’ve supported this prestigious event now for five years,” said Kim McCullough, Brand Vice President, Land Rover North America. “Creating the ‘Land Rover Best Ride of the Day’ award allows us to support the rider who demonstrates the precision required to hit the optimum time set cross-country. This, coupled with the Land Rover Tailgate, test drive course and the ‘Rover’ lounge for our canine friends, makes for an action packed weekend for visitors to the event.”

Throughout the weekend, guests of the event will have the opportunity to drive a 2014 Range Rover, Range Rover Sport, Range Rover Evoque and the Land Rover LR4 on a specially designed off-road demonstration course with a trained and experienced driving instructor as co-pilot. The all-new Range Rover Sport will be available for driving demonstrations this year having debuted in the spring of 2013 and was only available for display at last year’s event. New for this year’s event, the recently debuted 2015 Range Rover Long-Wheelbase Autobiography Black will also be on display.

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